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Communication Designer Raises Environmental Awareness In China
We met recently with Jack Derong to discuss the ‘A Green Dream’ project, and how communication designers are in the perfect position to use their skills to raise awareness of social issues and make a...
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Will The Thing You Promote Win In An Advertising War?
Advertising is an evolutionary war – your message fights others and both you and your competitors adapt their messages to have a better chance of taking market share next time. Generals plan real wars...
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Funny ‘China Auto Rental’ Poster Makes It Clear Why To Rent
This poster from CAR (China Auto Rental Inc.), China’s largest car rental service provider, is great! The picture of the poster was taken in an elevator in a residential compound in Shanghai. At a...
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Chevy Outdoor Activation Uses Augmented Reality Transformers
Chevy have set up an interesting outdoor activation on one of Shanghai’s most popular shopping streets, leveraging on their link with the hugely popular Transformer movie franchise. The key feature of...
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Scannable QR Code Car Links To MG Car Pricing And Info Site
MG Car with QR code (a massive one on the roof, and a smaller more easily accessed version located on the passenger side door), takes you to a mobile optimised mini-site displaying car price ranges...
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